Milk Street Marketing
Milk Street Marketing is a full service marketing and branding agency based in Philadelphia, PA that works with professional service firms, consumer products and educational institutions. Clients range in size from start ups, to established local brands and larger corporate entities. Services include strategic direction, brand development, digital marketing and campaign management. Established in 2015, Milk Street has grown steadily since its inception.
Building On A Strong Foundation
Milk Street Marketing was not impervious to the trials and tribulations that came with the Covid pandemic. Ironically, the business was able to achieve unprecedented growth. However with that growth came many new issues and challenges. Managing more work through "the shop" resulted in the need for new processes, more formal hiring procedures and a better way of managing cash flow. Fortunately, Milk Street has a solid foundation to rely on. What was missing was a more strategic, forward-looking plan to scale the business so that the founders could take a step back from producing work for clients and more time recruiting new talent and new clients.
Business Analytics
A new methodology for reporting and analysis was required.
Employment Challenges
Like many business, the labor shortages were problematic.
Prioritization
Too much focus on mundane, daily tasks was limiting growth.
Business Model
The way Milk Street service delivery and billing model with clients was in need of reevaluation.
How MBR Helped
My Business Roadmap helped Milk Street identify the gaps in their long-term strategic planning as it related to the operational and financial aspects of the business. The platform served as a navigational guide through each major business component, and as a tool that can be used on a regular basis to ensure that the plan stays on course. Milk Street's Business Roadmap was then able to be seamlessly integrated into their project management software to be monitored, refined and so that results can be tracked accordingly.
Build Your Business Roadmap
Stop putting out fires and spend your time in a meaningful way that drives your business in the right direction. Get on the road to where you want to go with your business. Start running your business instead of your business running you!
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